Chris Demas
Lead, Commercial Promotion Partnerships
Spotify
Michael Burrows
VP, Client Marketing & DSP Relations
Symphonic
MASTERCLASS
Spotify's Marketing Tools, Explained: Marquee, Showcase & Discovery Mode
July 14th, 2026 | 3pm EST
Getting your music on Spotify is just the beginning. Getting it heard by the right listeners takes strategy.
Join Symphonic and Chris Demas from Spotify for a free virtual masterclass breaking down three of Spotify's most powerful promotional tools: Marquee, Showcase, and Discovery Mode. Whether you're gearing up for a new release or trying to breathe new life into your catalog, this session will give you the knowledge to use these tools with intention.
In this Masterclass, you'll discover:
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What Are Marquee, Showcase, and Discovery Mode?
A clear breakdown of how each tool works: Marquee puts a full-screen recommendation in front of listeners on release day, Showcase promotes new or catalog music anytime on Spotify Home, and Discovery Mode helps your tracks reach new listeners through personalized playlists and Radio. -
How Each Tool Fits Your Strategy
Not every tool is right for every moment. We'll walk through when and how to deploy each one based on your goals, timeline, and budget. -
What the Numbers Actually Tell You
Artists who combined display campaigns with Discovery Mode saw 2x greater growth in monthly active listeners, and people who see a display campaign are over 3.7x more likely to stream the promoted release. We'll cover how to read your results and optimize from there. -
How to Get Started
Learn how to access these tools through your Spotify for Artists dashboard, what eligibility requirements apply, and how to set up your first campaign step by step.
This masterclass is open to all independent artists, managers, and music industry professionals.
Please note this session will not be recorded, so we encourage you to join us live.